Client Social Media ReportMay 2026 Social Media Plan
Creation Homes NSW · Prepared by AEK Media · April 2026 · Platforms: Meta (Facebook & Instagram) + LinkedIn
Building Awareness.
Driving Enquiries.
A strategic content plan designed to showcase Creation Homes' active NSW projects, educate buyers and investors, and build brand authority across Meta and LinkedIn.
Team Review Required
This plan has been prepared for your review. Please go through each proposed post topic and let AEK Media know which ones to keep, swap, or replace with timely announcements before we proceed to caption writing and asset briefing.
The May 2026 plan is built around five content pillars, informed by Creation Homes' previous social calendar and a thorough analysis of competitor activity across McDonald Jones Homes, Clarendon Homes, and Rawson Homes.
Strategic Rationale
Project Showcases Drive Enquiries
Competitor analysis shows project-specific posts consistently generate the highest engagement and direct message volume. With Clarke Grounds and Gundari as the two active estates, we dedicate 5 posts to showcasing these communities.
Educational Content Builds Trust
First home buyers and investors need reassurance before committing. Posts explaining turnkey inclusions, fixed-price contracts, and the 6-Year Structural Guarantee directly address the most common buyer objections.
BTS Content Humanises the Brand
McDonald Jones and Rawson Homes both use behind-the-scenes video content to great effect. Showing site quality checks and the material selection process builds confidence and differentiates Creation Homes.
Investor Posts Expand the Audience
Sydney's North West growth corridor (Rouse Hill) is a strong investor story. A dedicated investor-focused post taps into a high-value audience segment that competitors are not consistently targeting.
The following two estates are currently active and available for sale. All project showcase posts in May will be focused exclusively on these communities.
Welcome to Clarke Grounds — where modern elegance meets timeless design. As a homeowner, you'll enjoy deluxe features that come standard, ensuring comfort and sophistication in every detail. Located in the heart of the thriving North West growth corridor.
The epitome of contemporary suburban living in thriving North West Sydney. A master-planned community nestled amidst picturesque parklands with local amenities including education, retail, public transport and recreation facilities.
We analysed the social media presence of three key competitors in the Sydney house and land package market to identify content themes, posting cadence, and engagement patterns that inform our strategy for Creation Homes.
Key Competitor Content Themes
Content Gaps & Opportunities for Creation Homes
Opportunity: Fixed-Price Transparency
None of the three competitors consistently promote their fixed-price contract guarantee as a standalone social post. This is a strong differentiator for Creation Homes and a direct response to buyer anxiety in the current market.
Opportunity: Investor-Specific Content
Competitor accounts are primarily consumer-facing. Creation Homes has a strong investor story (North West growth corridor, rental demand, turnkey appeal) that is largely untapped on social media.
Gap: Video Content Volume
McDonald Jones and Rawson Homes post significantly more video content (Reels, walkthroughs, virtual tours) than Creation Homes' current cadence. Increasing video output — even simple BTS clips — will improve organic reach on Meta and LinkedIn.
Gap: Buyer Testimonials
Clarendon Homes regularly features completed home handovers and buyer reactions. Creation Homes should build a library of buyer stories to post consistently — even a single quote graphic per month adds significant social proof.
📅May 2026 Content Calendar
How to Review This Plan
Review each proposed topic below. Mark any you'd like to swap, remove, or replace with a timely announcement. Once approved, AEK Media will proceed to caption writing and asset briefing.
| # | Date | Platform | Content Type | Format | Topic & Focus | Visual Direction |
|---|---|---|---|---|---|---|
| 1 | Monday 4 May | Meta / LinkedIn | Project Showcase | Carousel | Spotlight on Clarke Grounds, Rouse Hill Highlight the modern elegance, deluxe standard features, and the appeal of the Rouse Hill location. Position as the ideal home for families and first home buyers in North West Sydney. | High-quality carousel: facade, kitchen, living area. Lifestyle feel. |
| 2 | Wednesday 6 May | Meta / LinkedIn | Educational | Static Image | The Creation Homes 6-Year Structural Guarantee Educate buyers on the peace of mind that comes with every Creation Home. Designed and built to endure for generations — a key differentiator in the market. | Clean branded graphic with guarantee badge + happy family at front door. |
| 3 | Friday 8 May | Meta / LinkedIn | Behind the Scenes | Short Video / Reel | Site Safety & Quality Control A behind-the-scenes look at a site manager walking through rigorous quality checks during the build process. Builds confidence in Creation Homes' construction standards. | On-site video at Clarke Grounds or Gundari. Frame stage walkthrough with site manager. |
| # | Date | Platform | Content Type | Format | Topic & Focus | Visual Direction |
|---|---|---|---|---|---|---|
| 4 | Tuesday 12 May | Meta / LinkedIn | Investor Insights | Infographic | Why Invest in Sydney's North West Growth Corridor? Focus on the Rouse Hill growth corridor (Gundari & Clarke Grounds) and the long-term value of turnkey packages for investors. Reference infrastructure, Metro access, and rental demand. | Map graphic highlighting Rouse Hill's connectivity, transport links, and nearby amenities. |
| 5 | Thursday 14 May | Meta / LinkedIn | Project Showcase | Video Tour | Gundari Guntawong — Community & Lifestyle Showcase the master-planned community aspect of Gundari, focusing on parklands, local amenities, education, and recreation. Highlight what makes this community special beyond just the home. | Lifestyle video of the Gundari community — parklands, streetscape, and a finished Creation Home. |
| 6 | Saturday 16 May | Meta / LinkedIn | Buyer Story | Image / Quote | First Home Buyer Testimonial Share a quote from a recent buyer about how easy the 5-step customer journey was — from selecting a design to receiving the keys. Authentic social proof to build trust. | Photo of buyers with keys, overlaid with a short impactful quote. Warm, celebratory tone. |
| # | Date | Platform | Content Type | Format | Topic & Focus | Visual Direction |
|---|---|---|---|---|---|---|
| 7 | Monday 18 May | Meta / LinkedIn | Educational | Carousel | What's Included in a Creation Homes Turnkey Package? Break down the premium standard inclusions: 20mm stone benchtops, Actron ducted air-con, hybrid flooring, landscaping, concrete driveway, and more. | Carousel: 4–5 slides, each featuring one premium inclusion with a close-up photo and label. |
| 8 | Wednesday 20 May | Meta / LinkedIn | Project Showcase | Static Image | Clarke Grounds — Interior Showcase A second Clarke Grounds post focused on the interior — kitchen, living, and dining spaces. Showcase the quality finishes and thoughtful design that come standard. | Stunning interior shot of a Clarke Grounds home — kitchen island, stone benchtops, hybrid flooring. |
| 9 | Friday 22 May | Meta / LinkedIn | Behind the Scenes | Video / Reel | The Material Selection Process Show how buyers choose their internal colour schemes and upgrades. A fast-paced, engaging Reel that demystifies the selection process and makes it feel exciting. | Fast-paced video: mood boards, tile samples, tapware selections, colour swatches. Upbeat music. |
| # | Date | Platform | Content Type | Format | Topic & Focus | Visual Direction |
|---|---|---|---|---|---|---|
| 10 | Tuesday 26 May | Meta / LinkedIn | Educational | Static Image | Fixed Price Contracts & Guaranteed Site Starts Address the #1 buyer pain point — uncertainty. Highlight Creation Homes' 100% completion track record and fixed-price contract model. | Bold branded graphic: 'Guaranteed Site Start' + 'Fixed Price Contract'. Clean, authoritative design. |
| 11 | Thursday 28 May | Meta / LinkedIn | Project Showcase | Carousel | Gundari Guntawong — Home Design Showcase A second Gundari post focused on the home designs available at the estate. Showcase architecturally designed facades and interior quality. | Mix of home renders/photos and nearby parkland/amenity shots. Show the full lifestyle package. |
| 12 | Saturday 30 May | Meta / LinkedIn | Educational | Static Image | Energy Efficiency Guaranteed — NSW 5-Star BASIX Highlight that every Creation Home meets or exceeds NSW 5-Star BASIX minimum energy efficiency standards. Position as a long-term cost saving for buyers. | Bright, sunlit living room photo with energy savings graphic overlay. 'Save money. Live comfortably.' |
| # | Date | Platform | Content Type | Format | Topic & Focus | Visual Direction |
|---|---|---|---|---|---|---|
| 13 | Sunday 31 May | Meta / LinkedIn | Educational | Static Image | The Creation Homes 5-Step Customer Journey Walk buyers through the simple 5-step process: Select your design → Choose colour schemes → Secure your home → Build your vision → Receive your keys. | Clean branded infographic showing the 5 steps with icons. Reassuring, approachable tone. |
1Team Review
Go through each of the 13 proposed post topics. Mark any you'd like to swap, remove, or replace with a timely announcement (e.g., a new release, a promotion, or a community event).
Due: This week2Asset Briefing
Once topics are approved, AEK Media will brief the creative team on required assets — photos, videos, and graphic templates — for each approved post.
After approval3Caption Writing
Full captions, hashtag sets, and platform-specific copy (Facebook/Instagram vs. LinkedIn tone) will be drafted for all approved posts and shared for a final review round.
After asset briefReady to Proceed?
Please review this plan with your team and send AEK Media your feedback — which posts to keep, swap, or add. Once we have your sign-off, we'll move straight into caption writing and asset production so everything is ready well ahead of the May 1 start date.
Prepared by AEK Media for Creation Homes NSW · May 2026 · Confidential